Rituals in Commerce - This Human Business Episode 4

September 13, 2018

The digital industrial orthodoxy in business tells us that commerce is rational, mathematical. Cultural anthropologists looking at business know better. Business is filled with rituals, both for consumers and for people working in the corporate world. Enter the threshold and listen to this 4th episode of This Human Business to understand the elements of ritual, and how they can profit a business even as they make it more human.

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