This Human Business

The Business of Human Emotion

Gone are the days when business leaders could say with a straight face that consumers and markets behave according to simple rational self-interest. Understanding emotion is vital to success in business, but how can businesses come to grips with emotion, effectively and ethically? What about this face scanning Emotion artificial intelligence we've all heard about? What do scientific studies have to teach us about attempts to automate the study of emotion, and what are the human alternatives?


Brought to you by Jonathan Cook of This Human Business