Beyond Back to Normal - Business in the Time of Coronavirus

--- Jonathan Cook ---

In March 2020, as the COVID-19 shutdown reached a global scale, I began an exploratory study of the impact of the coronavirus crisis on the culture of business. This podcast shares the results of that study, including the voices of over 40 business professionals from around the world.
Brought to you by Jonathan Cook of Beyond Back to Normal - Business in the Time of Coronavirus

Latest Episodes…

  1. COVID-19 and the Business of Death

    No, not everything is going to be all right. So now, what are we going to do about it? Memento mori. ...


  2. Inequality - A Systemic Economic Flaw Before COVID-19

    It has been said that the fundamental structure of the economy was strong before the arrival of the coronavirus pandemic, but many people in business point to systematic inequality as a vulnerability that contributed to the economic weakness in this crisis. ...


  3. Distance and Presence

    How can business establish a presence in the marketplace in a time defined by social distance? How can we show up to work when our physical absence is mandatory? This episode considers the conflict in business culture between the urgency of presence and the need for distance. ...


  4. Symbolic Improvisation

    The disorientation and liminal experience of the COVID-19 crisis brings business culture to opportunities for symbolic improvisation. Will businesses learn to play with these ideas, or resort to the solid and stolid data of literal truth? ...


  5. The Ritual Threshold of COVID-19

    The coronavirus pandemic has opened up a strange experience, something anthropologists call the liminal sphere. It's an alternative frame of reality that operates by its own rules. Can business learn to harness the power of ritual without resurrecting ancient regimes of social restriction? The key to this cultural innovation lies ...